Aug 11, 2021

With the surplus of hype and sales-focused messaging, the need for authenticity has never been more real. Today we speak to Loren Weisman about authentic brand messaging and hear his perspectives on the meaning of this term.

Loren is a brand messaging strategist with a focus on the authenticity, authority, optics,...

Aug 6, 2021

In today’s episode of The Water Cooler Hangout, we get together with Len Ward to discuss the intricacies of marketing investment and how he helps his clients get an optimal return on investment. We talk with Len about how he departed from a successful career in finance to embark on an entrepreneurial journey, taking...

Jul 19, 2021

You might have noticed that people are missing. Over the last couple of weeks, we have seen a dramatic drop in traffic on the podcast, website, and our social media. Even the phone has been dead! We were beginning to think it was something we said, but it turns out that Americans are hitting the roads, skies, trains,...

Jul 8, 2021

In today’s episode of The Water Cooler Hangout, we reconnect with Graham Bodie to talk about his work at the Listen First Project, a nonprofit dedicated to bringing people into conversation despite their differences, where he currently serves as the chief listening officer.

Graham is recognized as a highly...

Apr 14, 2021

Bob Poole shares some random thoughts about sales, marketing, running a business, and listening. Curated from his "Ideas and Random Thoughts Journal," hopefully, you will hear an idea or two that will help you in your life's journey.