Apr 16, 2011
Great stories succeed because they are able to capture the imagination of large or important audiences.
Seth Godin says, "Customers don't buy a product, they buy a
“Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Bob Poole and Seth talk about that and more in this Classic Podcast Episode.